Everyone enjoys an occasional freebie from their favourite brands. In fact, studies have been conducted about it, and it shows that nearly half the population of consumers here in Australia would like to receive promotional products as often as possible. When you use this marketing strategy in the right way, IT promotional products can perform several useful functions. For one, they’re incredibly effective at advertising your brand, as well as attracting new clients. You can also use it to remind your existing clients that you exist, or you can also reward them for their loyalty and patriotism to your brand. Just think about all the large payoffs that you can get from giving away a pen with your logo on it. That’s why in this article, we’re going to show you four tips on how you can take advantage of promotional products.
For Sponsored Events
If your brand is sponsoring an event to attract new clients, consider providing every participant with something they can take home. Keep in mind that these items don’t have to be expensive; however, they will definitely leave a lasting impression on your prospective clients or investors.
Choose the right IT promotional products that reflect your business. It’s a no-brainer choice, and it’s also vital to your brand. For instance, if you’re trying to promote a clothes store, try reusable shopping bags as a freebie. If you’re looking to spread the word about a new wellness centre, face towels and water bottles are a perfect choice.
Use them as Tokens of Appreciation
If you have a client that has to help your business grow and prosper, a promotional item can be a simple and inexpensive way of saying “Thanks for everything.” Not only does it cultivate loyalty, but it will also be a lasting reminder of your business. Don’t be afraid to show some appreciation to your loyal customers through a promotional item.
Make it Personal
Then the most potent way to give out a promotional product is to hand the item personally to the client. If you have an assortment of items on the table, it will feel more like an average freebie. But personally, handing it to your number one client? Now that’s something he’ll surely remember for a long time.
IT promotional products are the best and most efficient way to promote your business. So if you want to get started, consider the tips that we just mentioned above. For more tips on how to make the most out of your promotional products, click here.